![]() ![]() Together with British leather specialist Lewis Leathers, Fujiwara revisited their biker jacket, including one in lacquered nylon. ![]() This season, Fujiwara’s main slogan is Fragment Loves Mountain, displayed on matte nylon jackets - a wink to Moncler’s mountaineering history. The collection is shown in the “Not in Paris” project, an online exhibition curated by Highsnobiety running June 24 to July 2, which fills the void of the Paris Men’s Fashion Week canceled by the coronavirus pandemic. The global tour finishes in Europe, with a live DJ clash presented by Moncler and Matchesfashion. Benji B starts the night with a set in London, then the baton is passed to Licaxxx in Tokyo, with the sound clash transmitted to a global audience through IGTV. The 7 Moncler Fragment Hiroshi Fujiwara China livestream. The collection was previewed to Fragment fans through a Dictionary feature on the Line social platform, along with a Spotify playlist hand-selected by Fujiwara. And as his work is always deeply rooted in music, it fits that it is sound-tracked by the designer’s new original composition, “Territory.” On Monday, the film was shown at Tokyo’s Shibuya Crossing. “Tomohisa’s characters’ decision-making process is visualized with a clash between a vintage MS-DOS-like aesthetic that symbolizes his mind, and a droid guided vision of the future a cultural collision that is typical of Fujiwara’s creative output. “The choices he makes contribute to forming a new version of himself, something the director asserts is the true meaning of fashion,” stated Moncler. Reuniting in a partnership with Japanese actor and singer Tomohisa Yamashita and director Genki Ito, Fujiwara released a film that explores a conceptualization of choices, with the protagonist moving into the night from a Tokyo ramen bar. In Japan, Fujiwara’s home, Moncler believed in a more customer-centric strategy. The 7 Moncler Fragment Hiroshi Fujiwara China Food Truck. Today, more than ever, I believe it will be essential to stay close to our clients by offering tailor-made engagement and an emotional experience in line with their local reality, but all the while staying true to the DNA of the brand.” In Japan, consumers, coming out of the lockdown have also shown the willingness to come back to a sort of normality. “The Chinese market is showing strong signals of enthusiasm in consumer attitude and drive to purchase. “The Asian market is showing positive signs with different shades country by country,” he noted. Ruffini underscored the increasing relevance of Asia and China for the brand. A Fragment truck will travel from store to store on July 1 and 2, serving customers with street bites inspired by the video set, culminating at Reel Mall. Singer and actress Victoria Song, comedian Pang Bo and TV host Nic Li discussed the collection, moving from a ramen shop to a futuristic studio setting, while giving styling tips on the new range. The launch in China was delivered through a livestreamed event on Tuesday with a team of local creators and within two hours it had reached over 17 million views. ![]()
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